THE DETERGENT INDUSTRY- LATEST TRENDS AND OVERVIEW

THE DETERGENT INDUSTRY- LATEST TRENDS AND OVERVIEW

November 27, 2020
The Detergent Industry has huge growth potential which is based on its evolution in household and industrial use, availability of raw material and certain policies like government regulations, environmental reforms and CSRs.

Detergents are surfactants or a mixture of surfactants exhibiting high-quality cleansing properties when diluted in water. The main ingredients of detergents are Alkylbenzene sulfonates and its compounds. GMCI is a leading manufacturer of raw materials for the detergent industry.

The detergent industry has seen a brisk growth in utilization which is constantly increasing. The factors responsible for the increase in detergent global market share are:

HUMAN LIFESTYLE

The key drivers of growth of the detergent industry are its changing use in the household. A paradigm shift in the lifestyle of people and global modernization are key features responsible for the mounting use of the washing and laundry industry. This creates a demand for increasing use of liquid detergents compared to the detergent bar and powder.

INDUSTRIAL USE

Increasing industrialization has manifested an increase in the requirement of industrial detergents. Industries such as chemical, paint, textile, paper, hospitality etc are major consumers of the industrial detergents. GMCI is a leading supplier of raw materials that are widely used in preparation of Industrial detergents.

The detergent industry is thus going to see enormous growth in the coming years. The growth of the detergent industry is influenced by certain ongoing trends that will change the composition of the detergents making them more sustainable, effective and suitable for technological advancements.

SUSTAINABLE DETERGENTS

Today, the world is shifting to sustainable products for a better tomorrow. Consumers are now becoming more aware and prefer to use products that are sustainable as well as safe for the environment. Thus a detergent must be able to comply with such requirements. This gives rise to the use of surfactants derived from natural oils instead of petroleum.

RAW MATERIAL COST

The detergent industry has become competitive since last few years. Competition has been a key driver in determining the price of the detergents by the detergent brands. The raw material of detergents is mainly derived from petroleum, thus making it’s cost highly dependent on the volatile oil industry. Such dependence and increasing competition have put a sudden pressure on the detergent industry to derive their raw materials from alternatives that are cost-effective and environment friendly.

TECHNOLOGICAL ADVANCEMENT

Technology is advancing swiftly and is moving towards more environmentally friendly measures. Advance washing machines use relatively less water resulting in the formulation of new high-efficiency detergents. The chances are high of consumers changing to newer energy-saving machines driving the manufacturers of detergents towards designing detergents for low-water and cold-water washing.

STRINGENT POLICIES

Stringent Policies have been adopted to ensure less pollution due to discharge of wastewater. This has put increased scrutiny on the raw materials of the detergent industry. GMCI’s raw materials comply with all stringent policies put in force by the detergent association.

The detergent industry is thus growing fourfold under a strict environment for a sustainable future.

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